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About Midwestern W&I Agency

This dream really began to take shape on the beach at Peninsula State Park at the annual Scherer family camping trip where Laura and Kerry talked about how great it would be to build something together! Check out our cover feature in Healthy Living and Wellness magazine for the full story!

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Our Mission

Serving the state of Wisconsin

Tel: 920-212-1382



Monday - Friday 

8:30 am to 5:30 pm


Evenings and Weekends by Appointment

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Laura has been in the health insurance industry for 16 years and she has been a licensed health and life insurance agent since 2007.  Laura lives in New London, WI with her Goldendoodle, Driver (yes: he’s named after Donald Driver).  She is an active member in the community volunteering with the New London Lion’s Club and teaching fitness classes through the New London Park and Rec department.  She loves the Packers and Badgers, visiting supper clubs, and checking out local micro-breweries and cheese factories to stock her beer fridge and cheese drawer (she has an entire drawer dedicated to cheese).  She loves meeting new people and would love to help you find best solution to your insurance needs!



Kerry has been in the wellness industry for 10 years and has been a licensed insurance agent since 2021. She lives in Little Chute, WI with her husband Jon, and three daughters Violet, June and Thea and their dog Griffin. Kerry stays busy with her family and getting outdoors on a new hiking trail, reading a good book, or traveling. As a UW Madison alumni, Kerry is a Badger fan and loves to visit Madison whenever she gets the chance. Kerry loves to meet new people and is excited to get to know you!

Meet the Team

Our mission is to use our combined 50 years of experience in insurance and wellness to provide truly customized solutions to individual insurance needs so that you can live your best life possible!

Retired Happy Couple




Cindy has worked in the insurance and investment world for the past 21 years and has been a licensed insurance agent since 2002. Cindy lives just outside of New London with her partner, Shane, and her cat, Harley. She enjoys riding motorcycle in the summer and snowmobiling in the winter, even if she has to travel a bit to find snow. She also loves her garden, kayaking, hiking and just being out in nature. Last year Cindy obtained her RICP designation. The studies required to do so covered all aspects of retirement. It was during the course of those studies that she realized her desire to help her clients navigate the often confusing world of Medicare and health insurance. Her past work experience provides her a wealth of knowledge and a unique perspective to guide you to the best solution for your insurance needs.

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